I just got an email from auctionbytes that if you are embedding the Facebook™ Like button on your site in FBML format it can artificially increase pageviews of your site, and that is (probably) what you would get to see in your Google Analytics account. More importantly, it also causes the creation of duplicate pages which means your site being penalized by Google™ for duplicate content.
If you know me I don’t believe in the duplicate content b.s., but one thing I noticed after switching to the iframe embedding method is that my site started loading a bit faster than before, so I think for that reason alone it is worth switching to iframe. :D
The solution for WordPress users?
Well, I cannot say about other WordPress plugins for Facebook but if you are using my recommended WP Facebook Like plugin (which is what I use on this site as well), you only need to visit the plugin options page by clicking on "Settings=>WP Facebook Like" and switch the "Embedding Method" to "iframe"! Simply really! :D
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