When you are doing business online, one of the skills you need to learn is how to market your business well to your target market. In my opinion, it is toughest of all skills. Why? Because while there are a number of ways to advertise your business online, you should be choosy about them as some of the advertising techniques can actually waste your time and money. In this article, I will point out five advertising tactics that you should avoid at all costs. Hopefully, after reading this article, you will stop making these same mistakes and learn to make your online business more profitable.
The very first advertising mistake that you should avoid is to buy guaranteed or “targeted visitors”. On the surface all seems to be rosy: pay $30 and get 1,000 visitors! And you think you are going to make a lot of sales, right? Wrong! Companies who provide guaranteed visitors often use a number of tricks to show you computer-generated clicks. One of them is that your website will be shown in so small a frame that no one even notices. Another tactic is to show your website in a popup or pop-under. Do you know that every other browser these days has an in-built popup blocker, ready to block these pop-ups even before they come up.
As you can see, this advertising technique is simply a waste of money. Let’s move on to the next one-article marketing.
Article marketing is really a very profitable way of getting targeted visitors. But it is profitable only if you are proficient in writing good quality articles. If you can’t write good quality articles, then forget about article marketing. Unfortunately, some marketers seem to think that they can get away with writing sloppy and poor quality articles. Writing sloppy articles won’t make your readers click on your link, not to say they would think you are not an expert.
A huge mistake that most marketers make is not to test and track their ad campaigns. This is probably the worst mistake a marketer can make. However good your ad is, you need to test out your campaign results if you want to make good use of your money.
When writing a sales copy or a review for your product, the one serious mistake that you should avoid is to focus on the features of the product rather than its benefits. Let’s face it, when you go to buy a car, do you buy it simply because it looks good or rather because of the comfort it gives you? Your online customers too think in the same way: they don’t care what your product looks like; what they acre about how they will be benefited from using your product. Focusing on the benefits rather than features of a product will help you make more sales in the long run.
Have you ever seen a real salesman in the real world rather than online? Have you ever noticed how he tries to sell his products? He would generally ask for ‘the sale’, which is known as ‘Call to action’ in the online world.
In online world, people get even more distracted than the real world. So if you don’t tell your visitors what is it that you want them to do, they will probably never do it. Always ask for a call to action (like “Order Now”, “Sign Up Now” etc.).This may sound clichéd but it works.
Of course, there are more mistakes that you can make. For example, you can make the mistake of choosing an unprofitable business venture which would simply waste your time and money. Therefore, the one thing you should know is where and how you can find profitable business opportunities. For more details on lucrative home business opportunities, and to learn how can you can start earning money from home the easy way, [adrotate banner="37"]