Now what is this "Mayday" update?
I got wind of it from the comments on Sara’s blog and followed some of the links therein to another blog. From there I discovered the actual article detailing the Mayday update! Actually, much of the "details" are stemming from speculation as is usual in SEO; some of this speculation is of course based on what Matt Cutts has said, and so on! While I have no hands-on proof to backup my point, I strongly believe Mr. Cutts is specifically hired by the big G to "mislead" newbie webmasters in one way or other (SEO mistakes=>poor SERPs=>more $$$$ into Adwords™) – at least, if all my years of experience are anything to go by (Matt Cutts fans, please don’t be offended)!
Personally I have not seen much change in rankings (a little change in traffic, maybe, but no considerable change in search engine rankings) for most of my older, authority sites, unless I count "Google dance", that is! But then again, who knows? Maybe Google™ has planned to "slap" me some other day, lol (kidding)!
If you have not figured already, this is quite an "open discussion" article. I would not bore you today, promise! Instead, I invite your opinions on this. Do you think it is for real, or just another SEO speculation? Have you been affected by this update? If so, what are you doing to tackle this? Please discuss it below! Thanks for your time and inputs. They are greatly appreciated. :D
[Some hints of how you might be able to overcome this disaster:
Link building: Diversifying the sources of backlinks instead of relying just one or two. Also, as far as forums are concerned, the links in signatures are far more valuable from an SEO point of view than profile backlinks, although I must admit – your risk of getting banned from the forum for adding signature links is twice as much as for building profile links. As the old proverb says, "No Risk, No Gain!" ;)
Content Building: If you are maintaining an eCommerce site, or an autoblog (primarily fed on content from other sites), adding some original, meaningful, and keyword-rich content (yeah, as clichéd as it sounds) would help!
List Building: Where possible. This offers you a great financial protection so that your future is not entirely dependent on Google’s whims.
Just some stuff off my head :) ]
All kinds of comments are allowed, even stupid ones, EXCEPT spam and overtly political types! So please don’t be shy! ;)
For me, life goes on as usual and I would continue to write long, boring articles regardless of what Google does/does not!… :D