Is the use of Google™ analytics illegal, an offense punishable with an astronomical fine of up to 50,000 Euros (about $74,590)? The German government certainly thinks so! :)
For those who are fluent in German, here is the original article from a German news site:
BTW, nice coincidence that it has to happen just when FTC is also coming up with its "guidelines" on regulating affiliate marketing as well as testimonials used by product vendors…interesting! Only difference is that the fine asked by German authorities ($74,590) is a probably a bit higher than that of FTC ($11,000). Feel free to correct me as I am very weak in Mathematics. ;)
My "Nuttie" View: Matter of fact, web analytics has been there in one form or other ever since the birth of the web. If Google Analytics is illegal, so is Statcounter, webstats, or any other web analytics service/software program because they are NOT doing anything different from what Analytics does.
Tracking visitor activity is a MUST for any business that wishes to thrive for a long time. If you don’t track what your visitors are doing on your site, how would you track your conversions and ROI? Certainly the visitor has the option of blocking the cookies if s/he is so paranoid about their privacy; these days every decent browser offers such an option.
Does not the German Government know all these? Why are they waking up to it all of a sudden? Is it a way to gather publicity for themselves by piggybacking on Google’s popularity? Your thoughts?
Now, since the article has not become considerably long and boring yet, let me tell also add how I found out this news. It so happened that I had to upgrade my Google analyticator plugin, and to my dismay, the plugin author’s site offered download only for version 5.3.1 of the plugin while WordPress was telling me that version 5.3.2 of that plugin is available. So I hit Google for the plugin’s name and downloaded the latest version straight from the plugin’s official repository.
That is how I found the above news! Now I am confident this article can be called long…and erm, boring too, maybe! ;)