The story goes that I met a very nice customer who asked me some SEO questions, and then some more and more. He is a subscriber of both Angela’s backlinks and Paul’s Backlinks. I say "nice customer" because I got some "beers" for answering all those questions, lol :D By and by I told him I can build Angela’s and Paul’s backlinks for him (actually I have a link builder to do that) and, he joined… ;)
Anyway, I am thankful to the customer because had he not asked those questions to me, I would not have been able to bore my readers on yet another sunny Saturday! On another note, his questions also made me revisit some of my old SEO articles too! ;)
Btw my "backlink building service" is not public yet, so in case you need it you need it please contact me! ;)
So, this article covers some of the questions he asked me and the answers I gave him. I wrote it with a view to help others in case they have similar queries on search engine optimization or backlink building! That said, it is possible that all my answers are not 100% right. It is even possible that some of them are entirely wrong! That is why I ask you to post a nice comment after you have finished reading this article (and please don’t fall asleep midway)! :D
Question 1: What is the best strategy to roll out the backlinks?
MY Answer: I think you need to read these articles first:
Step 1: Find a niche
Step 2 (OPTIONAL): Make a plan for link building
Question 2: It seems they (Angela) give out 30 links and create them (for all customers who outsource link building to Angela) within 7 -14 days, this may be too many links done too quickly in Google’s eyes, get the feeling they may just create all links in one day instead of spreading them out over 2 – 4 weeks (which is probably what I am looking for). How do you guys create the links, do they spread them over time?
MY Answer: It does not matter if you do it (link building) in 1 or 10 days. Since Google™ is not your personal search engine, it does not and cannot devote all the time in picking up your site’s external links (or say, backlinks). In a 24-hour period, Googlebot would devote some time to your site, then move on to next site and so on.
Thus, it is inevitable that by the time Google crawls your site and counts the backlinks you might have built only a few backlinks, say, 15. So, even if you build all the 30 links in a day, the other 15 are not going to be counted until the next crawl. Of course this is just an example!
Also, by the time you actually start building backlinks, not all 30 links are going to work for you! This is because link spammers are almost always the first to jump in and shut down some of these sites with their "questionable link building practices". Whether they do it out of malice or ignorance is something only they know for sure, but the fact remains that on an average, you may be able to build only 24-26 links out of 30, unless you start your link building campaign the very minute the backlink packets arrive!
Next there are blogs that won’t approve your comments instantly, and your links won’t be active until your comments are approved! There are also a few forums that require manual approval from the "forum admin" before you can add links to your forum profile. Thus, once again you get a bit delayed! ;)
So there is really nothing to worry about it UNLESS you are using a bot to build the links. Speaking of "bot, I use an automated software to distribute my "freewares" and yet, Google does not seem to have a problem with the backlinks generated thereby. The reason is again the same – the links are NOT created instantly as you would think – most quality software sites would manually approve your software before listing it in their directories!
So you see, far from building links slowly, you should actually build them as fast as you can! The more you delay, the fewer backlinks you have got to build (due to sites being shut down for spam)! ;-)
Question 3: Isn’t it better to have many different PR sites linking to yours?
MY Answer: While I am not exactly sure on that, I think you maybe right. It is good to have links coming from sites of different PR, barring the PR 1-2 sites of course. More importantly, it is good to have backlinks coming from different sources, such as social bookmarking sites, freeware directories, video sites, etc. The last part of the article In link building it pays to be different will tell you that!
Question 4: And one other thing Arindam, when pointing these links to one’s own site, I am in two minds if I should be pointing them to my money site or to my web 2.0 properties like Squidoo, Hubpages etc that then point to my money sites. I guess it’s a personal choice, what’s been your experience on these, the way I see it is pointing high pr links to other web 2.0 properties that point to your official money page create a stronger link juice, and also if for whatever reason Google thinks something looks artificial with the links being created, they de-index or lower your rankings , which in this case would be a web 2.0 property which is fine, cause you can slap up another page in no time, but if it had to happen to your main site, this could be an issues, its kind of a way to protect your official money pages.
MY Answer: My views on this is same as the answer I posted for Question#5 of the 6 Ezinearticles Myths Dispelled article! In a nutshell, I point all backlinks to MY sites, that is, sites owned by ME. Why boost the PR of sites that already have high PR and more importantly, are not even owned by me? Now if you call me "selfish", "self-centered" or "stupid" because of that, I can live with it!
As for your "link juice" and "slap" questions, I don’t believe in them. I keep doing crazy things all the time, that too, with impunity. I even have the guts to do something as crazy as this (in sharp contrast to Wikipedia which has kept all its external links nofollow, the last time I checked). After all, if Google can do crazy stuff like counting nofollow links, I guess I am also free to do similar weird stuff, as long as I don’t cross the legal boundary! :D
At one time a SEO guru said that nofollowing external links is the way to do boost website traffic because it pumps the website’s entire "link juice" back to the website’s inner pages instead of transferring them on to external sites; the reason why Wikipedia’s articles rank so high is Google is because it has made all external links nofollow! At one time I believed that and followed Wikipedia.
And next time, yet another SEO guru said if you have too many nofollow links on a page (more than 50% or so), you would be penalized by Google.
Nuttie Guru says, let us stop following all "SEO gurus" and do what we feel like with our sites!
You would think that making all external links "dofollow" would reduce my incoming traffic, but on the contrary, I am noticing a boost in traffic instead! ;)
As for "Google Slap", it is my belief that folks who actually get "slapped by Google" are mainly either-
a) Affiliates using Adwords™ to direct link to their affiliate links, or send people to a dumb squeeze page with no real content around
b) Webmasters "selling" their websites’ pagerank using text links ads
c) Bloggers writing on a pay-per-post basis, or those writing "paid reviews"
d) Bloggers or webmasters putting too many (usually uncloaked) affiliate links on their sites or blogs
In short, sites that are "unfriendly" in Google’s eyes get "slapped" from time to time, and I would be a fool to think the "slap" is even permanent, unless of course the site owners make no honest attempt to adhere to Google’s terms!
Good, content-rich sites getting slapped by Google? Umm, not sure about that! Not saying that those sites are not/won’t be subject to "Google slap", but until I get "slapped" how can I possibly believe it? ;)
Also, in my humble opinion there is nothing called "PR slap". Some people believe that if the PageRank™ of their sites go down it means that they been "slapped by Google". That is wrong. In fact, it is possible that the PageRank of the sites linking to them may have gone down considerably, which in turn affected their sites’ PageRank. It is NOT a "slap"!
I have seen the PageRank of several of my sites going up and down all the time. I would be crazy to think that I have been "slapped by Google" just because the PR of my site has gone down. Similarly, if 3-4 months later Google increases the PR of my sites it would be foolish to believe that the Google has "forgiven" me for my online marketing "sins". Come on guys. We are humans with a thinking brain!
On another note, PR hardly affects traffic; in fact, if your site has enough backlinks pointed to it (high PR backlinks I mean), you will have a steady stream of traffic that would only increase over time even if you don’t update your site for years and/or your site’s PageRank goes down to ZERO! I am not theorizing here but merely stating what I have experienced! ;)
—————–Start of DIGRESSION——————————–
Pagerank™ is Google’s proprietary technique, NOT a web standard, so Google may do what they want with it. In fact there I was reading an interesting article on FreshEgg Blog that Google may even sell rights to their PageRank technology by the year 2011!
Right now it seems none of the links on their blog is working. If the above link does not work then you can read the information from the following screenshot I managed to capture from Google’s cache (the image is very big so please wait for it to load fully)! Additionally, this old article on Pagerank still makes an interesting read for SEO geeks!
—————–End of DIGRESSION——————————–
Question 5: Currently I am thinking of sending all these high PR links (Angela’s backlinks, that is) to my money page, but then again, instead of getting 30 links a month to each page on the money site, I can also spread the 30 links out to say, the money page and three web 2.0 properties (that is, social bookmarking/networking sites), sure the money pages will have less links to them but then pages like Squidoo, Hubpages also get some good links coming to them to help push them up in the SERPS which will help give me multiple exposure on page one. What’s your take on this?
Answer: My take on this is same as the answer to question#4 above!
Question 6: If I want 30 links to go to just one website but different inner url pages, then I can do it as follows:
Priority 1=> Web page 3=> Build 12 links for XX inner page url
Priority 2=> Web page 2=> Build 10 links for YY inner page url
Priority 3=> Web page 1=> Build 8 links for ZZ inner page url
Won’t 12 links to one page, 10 links to another and 8 links to another be too few links for one month? Should not it be 30 links to each inner page url each month? Or is that too many? Will 12 to one page , 10 to another and 8 to another is enough as they are from high PR sites be fine, if so then that’s great.
Answer: It does not matter if a link goes into your homepage or inner page or "back page" (okay that is a term I coined to mean "useless" pages) as long as the domain is same in all cases! There is nothing much absolute about it. You can take one look at the page Angela always links to in her backlink site profiles; she hardly ever links back to her site’s homepage.
But due to the effect of the PR of her "About me" page which is PR5 as of this writing, the PR of her site’s homepage has become PR 4! Not bad at all, if you ask me. In fact such strange things have happened to me as well; I think I even shared it in one of my long boring posts but right now I am too bored to dig it out! ;-)
Question 7 (this one goes to my blog readers): Still reading this article eh? When will you post a nice comment? :D
(But on a serious note, there is one more question that I might post in a future article, if at all possible)